SOCIAL MEDIA & CONTENT CREATION
SOCIAL MEDIA & CONTENT CREATION
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@NicoleAriParker
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@JerrodRobertsHair
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@VincentOquendo
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@DRYSoda
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@Lightology
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@AlisalRanch
Connor approaches social media as a visual narrative, crafting content that balances both personality and polish to tell distinctive digital stories. His portfolio spans celebrity, design, beverage, hospitality, and business-to-business brands alike, all unified by Connor’s signature throughline: a deep understanding of audience, storytelling, and visual identity.
For any brand that has a story worth telling, Connor takes a tailored client approach to ensure every post aligns with their core brand DNA and meaningfully connects with their unique audiences. From shaping DRY Soda Company’s mindful drinking movement and empowering Native communities for Tahoma Peak Solutions to creating viral Reels for Nicole Ari Parker, Connor designs creative content strategies that captivate and drive engagement.
MARKETING CAMPAIGNS
celebrity partnerships WITH DACOR
Connor managed Dacor's celebrity partnership portfolio and formed strategic PR and social media collaborations with esteemed interior designers and tastemakers.
Through engagements with renowned fashion designer Christian Siriano and Queer Eye’s Bobby Berk, Dacor’s luxury appliances were thoughtfully integrated into kitchen renovation stories by today’s most trusted names in design. Dacor earned two brand mentions in Architectural Digest and coverage via Christian Siriano and Bobby Berk’s social media, surpassing 6M in reach.
Connor developed a dynamic series of influencer marketing campaigns to support brand awareness for Maisons & Domaines Henriot America (MDHA) and William Fèvre's luxury, terrior-forward wines.
Stage one tactics focused on gifting premium, limited edition bottles to sommeliers and lifestyle tastemakers to begin fostering influencer relationships and identify those with the strongest brand alignment. A select group of these content creators were invited to participate in William Fèvre's #GiveASip Earth Day campaign and attend exclusive, invite-only events to celebrate Bastille Day, National Oyster Day wine pairings, and the limited release of 2016 Henriot L’Inattendue.
Connor’s strategy and thoughtful approach to influencer relations built significant sommelier relationships that both William Fèvre and MDHA fostered for the long-term to promote their diverse and extensive wine portfolios. Year-end results reached 300K+ impressions among a highly targeted audience of luxury-forward wine enthusiasts, above-average engagement rates, and an estimated media value over 2x the campaign’s influencer ad spend.
INFLUENCER CAMPAIGNS WITH MDHA
SOCIAL MEDIA ads WITH LIGHTOLOGY
Connor was tasked with spearheading Lightology’s social media advertising to drive online sales and maximize the luxury home furniture brand’s ROI.
With Connor’s strategic direction and comprehensive A/B testing on Lightology’s ad placements, creative, and audience targeting, social media-driven sales and ROI quickly skyrocketed and reached $15 in social-driven online sales for every $1 spent on Lightology’s social advertising.
UGC CAMPAIGN WITH NOBLE HOUSE
Noble House Hotels & Resorts aimed to grow its Instagram following while inspiring summer travel in California, so Connor ideated and directed a UGC-driven social media campaign, A Noble House Hotels & Resorts Road Trip, that invited aspiring travel influencers to follow Noble House and submit an entry to win the road trip of a lifetime.
The success of Connor’s campaign was acclaimed by the hospitality industry and awarded with an HSMAI Adrian Award in 2022. The campaign grew Noble House's Instagram following by 41%, earned 563M+ in social media reach, and was covered by Travel + Leisure.
