DRIVING 563M+ IN REACH THROUGH AN AWARD-WINNING UGC CONTEST
DRIVING 563M+ IN REACH THROUGH
AN AWARD-WINNING UGC CONTEST
Noble House Hotels & Resorts aimed to grow its Instagram following while inspiring summer travel in California, so Connor ideated and directed A Noble House Hotels & Resorts Road Trip.
A Noble House Hotels & Resorts Road Trip was a UGC-driven social media contest that invited aspiring travel influencers to follow Noble House and post about how they would use their influence for good. Participants earned the chance to win a road trip of a lifetime, with expenses and accommodations covered by Noble House.
OVERVIEW:
RESULTS:
The mass participation and success of Connor’s contest was acclaimed by the hospitality industry and awarded with an HSMAI Adrian Award in 2022. A Noble House Hotels & Resorts Road Trip grew Noble House's Instagram following by 41%, earned coverage in Travel + Leisure, and totaled 563M+ in campaign reach.
